You probably have noticed that some websites offer free stuff, like a free ebook or free gift as an incentive for you to sign up? While other websites only have a basic " sign up for our newsletter" call to action.
If you were a visitor to a site, which one would you sign up? I think the answer is obvious. Most people including myself would sign up for the free offer. The word free attracts people. People love free stuff. I mean who doesn't, right?
If you are looking to build and grow your email list, it's important to have more than a basic “Sign up for our newsletter” call to action.
The best and the proven way to build your email list is by offering something of value for free, like a free ebook or a free video course in exchange for their email address.
In the blog post, I will share with you 8 steps to writing an ebook for email list building. So without further ado, let's get started.
Step 1: Target Market Research
Do you know who's your audience? What problem does your audience have? When you understand exactly who you want to reach, you can create content more easily to address their pain points or frustrations.
As with any of your blog post, you are writing to solve a problem or the pain point that is common to your audience and that's also relevant to your business.
If you don't understand who you're trying to target and what problem your audience has, then it's kind of pointless to even create content.
There are a few ways to research your target market.
- You can look at your posts on your website and see which post gets the most visitors and shares.
- You can also look at the most popular keywords people use to find your website. That way you know exactly who you are writing this ebook for.
- You can also consider conducting a survey to find out what your current audience wants. You could do that by coming up with a list of three or four potential options asking them what they are interested in learning about. Then send the survey to your audience and create an ebook based on the one with the most votes.
I recommend using this free survey tool at SurveyMonkey.com. It’s very easy to use and it also has a lot of features that you can include in your survey.
Step 2: Choose A Topic
A great tip when it comes to choosing a topic for your ebook is to apply everything you learned from your market research and use it to decide on your topic. Keep in mind that your ebook topic shouldn't deviate much from the topics you've covered on your blog or other marketing channels.
If you've been creating blog posts for a while now, then the majority of your blog posts can actually serve as potential ebook topics. Instead of coming up with brand new ideas, why not repurpose your old blog posts and turn them into an ebook? You simply have to expand upon them and do some tweaking in your ebook.
It's also important to choose a topic that you are knowledgeable and passionate about. This will not only save you a ton of time doing research before writing your ebook content, but it will also increase your chance of completing the ebook.
Always keep in mind that you are creating this ebook to solve a problem in the market you serve. The key here is to offer valuable and helpful information.
Step 3: Create An Attractive Title
The title is one of the most important things about your ebook. Whether you are writing a blog post, an email or an ebook, a specific title is always going to outperform a vague title. You want the title to be as specific as possible.
I mentioned earlier that survey is a great way to search for what your audience is interested in learning about. You can also do the same thing with ebook title. Simply send out a survey with a list of potential titles and use the one with the most votes.
Words like "ultimate," "amazing" or "supercharge" in your title can create excitement and thus attract your readers to sign up to receive your free ebook.
- For example: "5 Amazing Ways To Generate More Leads" is far more specific and more likely to attract your visitors than "How To Generate More Leads."
Another thing I want to talk about is numbers. Using numbers in your title will make you come across as a more authoritative source of information.
Numbers intrigue readers. Our brains are attracted to numbers because they automatically organize information into a logical order.
- If you mention "5 easy ways to make money online", people are interested to know what they are. If you mention "How to go from $0 to $10,000/month blogging", they will want to know how.
The goal is to come up with an attention-grabbing title.
Step 4: Write The Content
Before you start putting your content together, I highly recommend that you create an outline of your ebook so that you can stay on topic. I believe the best way to outline your ebook is by breaking up your ebook into chapters, subtopic, and then cover each subtopic thoroughly.
Many people think writing the content is the most difficult part of the ebook creation, but if you've been creating amazing content on your website, then this step is not going to be as tough as you think.
When creating your book, you can actually go back and repurpose some of your old blog posts.
For example, each individual blog post you've created could become a section in your ebook. You will need some tweaking in your content, but editing your existing content is going to take far less time than it is to start from scratch.
Of course, you will also need to add some original content. But if you already have many existing blog posts that you are going to incorporate into your ebook, then you will be able to create your ebook much more quickly.
You want to make sure your ebook is easy to read. A great approach to that is to make it conversational. Use simple and clear language. Use “you” and “I” is a great way to keep your readers engaged because your readers will feel like you are speaking directly to them.
Even though an ebook is almost like a series of blog posts put together, you want to make sure the chapters of your ebook flow smoothly from one to the other.
Step 5: Things To Include in Your Ebook
Once you've completed your content, there are several other things you need to include in your eBook.
1. Introduction: The introduction is the perfect opportunity to talk about the intentions of your ebook. It will help you set the tone and build excitement before your readers get to the main content of the ebook.
2. Table Of Content: Including a table of contents helps to provide a structure for your ebook and it makes it easier for your readers to find what they need.
3. About The Author: Adding the "About The Author" page will not only add a nice personal touch but it's also a great way to connect with your readers. The author section page usually would go at the end of the ebook.
4: Disclaimer And Copyright Page: Make sure to include a disclaimer and copyright page in your ebook. Even though you may think you know what you're writing, some people may misinterpret what you say differently. You got to protect yourself against the possibility of a lawsuit because you never really know if some crazy person decides to sue you.
You can hire a lawyer to write something for you. However, most of the time it’s okay to say that the information you provide isn’t guaranteed to be accurate, that it’s your opinion, this ebook is presented solely for educational and entertainment purpose or something along those lines. I’m not a lawyer, so please use your best judgment.
You may also want to include something in regards to any third party companies, websites, and people who you mention in your ebook so that you will not be held responsible for any of their actions, or vice versa.
You may also want to include information about copyright so that no one can use any part of your publication without your permission.
5. Links: Links to your previous blog posts is a great way to provide additional information to your readers and also drive traffic back to your blog.
You can also add affiliate links to your ebook. However, it's not a good idea to have affiliate links all over in your ebook, this will turn off your readers and make you look spammy. You should add your affiliate links sparingly if you want to maintain your credibility.
Always keep in mind that the goal of your ebook is to provide valuable and helpful information to your readers. You are there to solve their problem. You want your ebook to be super helpful to people.
You don't want to be someone that writes an ebook that isn't helpful at all. Because if no one finds your ebook helpful, no one is going to care about your recommendations. And you won't make money.
Always remember the more helpful you are the more money you will make.
6. A Thank you page: A thank you page on your ebook serves three purposes.
- You want to reconnect with your readers one last time before they finish up reading your ebook. It's a great reminder for your readers that you're the person that just provided them the helpful and amazing content.
- A thank you page is also an awesome place to tell your readers on what to do next. Just because they finished your ebook doesn't mean it should be the end of it. You can invite your readers to your blog or youtube channel for more content. Be creative with this because the possibilities are endless.
- The last purpose of a thank you page is to remind your readers that you've spent a lot of time creating your ebook and that you would appreciate it if they would respect you and not share or distribute your ebook without your permission.
Step 6: Design You Ebook
Now that you've completed your content and other things mentioned in step 5. It's time to design your ebook.
Designing your ebook can be very fun. I know I enjoyed it when I created mine.
Now you don't have to be a graphic designer to design your ebook. There is plenty of free software available online to help you formulate your content into an ebook.
Common software like Powerpoint, Calibre, Adobe Indesign, and Canva can make your final product look very professional. There are plenty of tutorials online that will specifically show you how to create an ebook using any of the software mentioned. Simply go to youtube and you will find plenty of helpful videos.
Here are some additional tips for your ebook design:
- Structure your content with headings, subheading, paragraphs, bullet points, bold and italicize important points to make it easier for your readers to read.
- Fonts & Size:
- Use simple and classic fonts like Arial, Verdana or Georgia at size 14 or 16.
- You don't want to go overboard when it comes to color. Choose one or two colors. Your main body text should be black and the other color should be a simple color scheme of your brand color.
- Avoid using bright red color because it may look spammy.
- Page Size:
- The recommended page size is either 8.5 x 11 inches or 6 x 9 inches because they are most common and they are easier to read on computers.
- Keep your margins consistent throughout the book
- Design a great book cover. This can be one of the most challenging and the most important parts.
- A well-designed ebook cover will increase the value of your ebook so it's important that you put in the effort to create an attractive ebook cover.
- You may hire a professional to do that or you may design it yourself. Fiverr.com is a great place to search for an ebook graphic designer.
- If you have time to design it yourself, I recommend using canva. You can create a professional ebook cover on canva.com for free.
- There are many free and easy to use 3D ebook cover makers available online. I've written an article on that. Click here to learn "How To Create a 3D Ebook Cover For Free In 3 Minutes"
- Always convert your ebook to a PDF file because your readers will be able to open the file from any computer or mobile device.
Step 7: Proofread Your Ebook
It's very important that you proofread your ebook carefully. A bunch of grammar and spelling errors can destroy the perception of professionalism quickly.
You can proofread it yourself or have someone do it for you. If cost is not an issue for your, you can also hire a professional editor to proofread it.
A free grammar/spelling checker tool such as grammarly is a very useful tool to help you catch grammatical mistakes and other writing errors in your ebook. However, I don't recommend you relying on it entirely because it's not always 100% accurate.
Step 8: Publish Your Ebook
The final step is to publish and promote your ebook. There are several ways to promote your ebook.
Below I share with you a few ideas.
- Promote your ebook on social media.
- Send out an email about your ebook to your email list.
- Write a blog post by including an excerpt of your ebook in the blog post.
- Write a blog post on the same topic as your ebook and then include a call to action at the end of your blog post for your ebook offer.
- Place your ebook in the popup subscription form to attract new subscribers.
These are some ideas to promote your ebook but you can pretty much do whatever you like to spread the words about your amazing ebook.
Sharing Is Caring!
There you have it, 8 steps to writing an eBook for email list building. I hope you've benefited from this post.
If you liked this post and found it helpful, could you please kindly share this post with others?
A share from you would seriously help a lot with the growth of this blog. Thank you so much for your support.
Feel free to leave your questions or comments below. I will get back to you as soon as possible.
Thank you so much for visiting and have fun creating your ebook.
I wish you the very best of success!